The circular economy has focused on finite materials, but bio-based materials have not received the same attention. This video explores how products made from these materials can circulate and add value within a circular economy.

The Ellen MacArthur Foundation is dedicated to accelerating the transition to a circular economy to address major challenges like climate change and pollution. Subscribe for more insights: YouTube. Learn more about our work at ellenmacarthurfoundation.org and follow us on Instagram and LinkedIn.

This episode of The Circular Economy Show features Guilherme Suertegaray and Beto Bina discussing the integration of bio-based materials into the circular economy. They explore the disconnect between circular economy policies and bio-based material frameworks, highlighting the implications for smallholder farmers and rural communities.

Listeners will learn about the policy gaps, real-world supply chain examples, and recommendations for enhancing biodiversity action ahead of COP17. For more insights, check out our previous episode on Circular economy, biodiversity, and the road to COP17. If you enjoyed this episode, please share it or leave a review on Apple Podcasts, Spotify, or YouTube.

Individual pilots are effective, but they lack scalability. Discover how to transform an entire system to influence a stagnant market by tuning into our latest episode featuring trailblazing women: Catherine Conway (GoUnpackaged), Ingrid Irigoyen (ZEMBA), and Kate Daly (Closed Loop Partners). They are creating shared pathways for others to advance their circular initiatives.

Thank you for watching! The Ellen MacArthur Foundation is dedicated to accelerating the transition to a circular economy, addressing critical issues like climate change and pollution. Subscribe for more insights: YouTube. Learn more about our mission at ellenmacarthurfoundation.org and follow us on Instagram and LinkedIn.

On this week's Circular Economy Show, Lou and Fin discuss the importance of shared infrastructure in scaling the circular economy. They highlight initiatives like scalable refill coalitions with Aldi and Ocado, and efforts to reduce emissions in ocean transport. The episode features insights from Catherine Conway (GoUnpackaged), Ingrid Irigoyen (ZEMBA), and Kate Daly (Closed Loop Partners), who are pioneering the necessary infrastructure for collective progress.

If you enjoyed this episode, please leave a comment, like, and share it with colleagues and friends. Don't forget to subscribe to The Ellen MacArthur Foundation for more videos on sustainability and the circular economy: YouTube. Learn more about our work at ellenmacarthurfoundation.org.

This month features three significant circular economy stories. The World Economic Forum (WEF) reframes EV battery recycling as an industrial opportunity, not a waste challenge, projecting a $200 billion market for recycled critical minerals by 2050.

The Ellen MacArthur Foundation addresses the previously ignored policy agenda for bio-based materials like wood and natural fibers, advocating for their integration into a circular economy. Additionally, the International Finance Corporation (IFC) and development banks estimate 121 to 142 million circular economy jobs, with nearly half in repair and maintenance, and over half in the informal sector.

Further insights cover Scotland's material flows, Europe's critical mineral loss in waste streams, fashion resale and repair policies, and challenges in flexible packaging.

In this episode of the Circular Economy Show, JJ Freijo, Chief Sustainability and Product Innovation Officer at Brambles, discusses their rental model for pallets and crates, creating a continuous global reuse loop. Having achieved 100% certified timber procurement, Brambles now focuses on regenerative forestry, exemplified by their project in Tabasco, Mexico. JJ highlights the strong business case, from attracting top talent to deepening customer partnerships and engaging sustainability-focused investors.

The Ellen MacArthur Foundation, an international charity, accelerates the transition to a circular economy to tackle climate change, biodiversity loss, waste, and pollution. Subscribe for more insightful videos on their YouTube channel. Learn more about their work at ellenmacarthurfoundation.org, and follow them on Instagram and LinkedIn.

In a recent Circular Economy Show episode, Pippa interviews JJ Freijo, Chief Sustainability and Product Innovation Officer at Brambles. Freijo details how Brambles' rental model for pallets, crates, and containers creates a continuous reuse loop across global supply chains, embodying circular economy principles. Watch the full episode.

The Ellen MacArthur Foundation, an international charity, aims to accelerate the transition to a circular economy. This initiative addresses critical global challenges like climate change, biodiversity loss, waste, and pollution. Subscribe for insightful videos and explore our work at ellenmacarthurfoundation.org.

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In this episode, Lou and Mark Lancelot from Better Business Design discuss the evolving role of the Chief Sustainability Officer. They explore how to reshape the narrative around sustainability and circular economy goals to resonate positively in global boardrooms. Watch the full episode for insights.

The Ellen MacArthur Foundation is an international charity dedicated to accelerating the transition to a circular economy. Our mission is to tackle critical global challenges like climate change, biodiversity loss, waste, and pollution.

Subscribe for more videos on our YouTube channel. Learn more about our work at the Ellen MacArthur Foundation website. Follow us on Instagram and LinkedIn.

Amid global challenges, corporate sustainability faces a massive shift. How can businesses navigate media scrutiny, political pressure, and boardroom backlash to redefine their approach?

In this episode, Lou and Mark Lancelot from Better Business Design discuss how the Chief Sustainability Officer's role is evolving. They explore reshaping the narrative around sustainability and circular economy goals for positive boardroom reception.

The Ellen MacArthur Foundation, an international charity, accelerates the transition to a circular economy to address climate change, waste, and pollution. Subscribe for more insights on [YouTube](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1). Learn more at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org) and follow us on [Instagram](http://instagram.com/EllenMacArthurFoundation) and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

In this episode, Seb, Julia Binder (IMD Business School), and Manuel Braun discuss why circularity has moved from a sustainability agenda to a boardroom priority. Watch the full episode to learn more.

The Ellen MacArthur Foundation is an international charity accelerating the transition to a circular economy. Their mission tackles critical challenges like climate change, biodiversity loss, waste, and pollution. Subscribe to their YouTube channel for more insightful videos, and explore their work and other channels online:

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Website: ellenmacarthurfoundation.org
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Global trade wars, resource shortages, and the AI-driven scramble for critical minerals reveal the fragility of our linear economy. This necessitates a global restructure, making vulnerabilities impossible for businesses to ignore.

This episode features Julia Binder (IMD Business School) and Manuel Braun (*The Circular Business Revolution*). They explain why circularity is now a boardroom priority, offering a direct answer to resource dependency and geopolitical risk by shifting from an impact to a compelling business case, with examples like Hilti.

[IMD circular value creation courses](https://www.imd.org/sustainability/cvce/creating-value-circular-economy/), [Material Advantage report](https://www.imd.org/ibyimd/innovation/material-advantage-how-circular-strategies-drive-business-value/), and *[The Circular Business Revolution](https://www.imd.org/research-knowledge/books/the-circular-business-revolution/)* are available. The Ellen MacArthur Foundation champions this transition.

E-waste is our fastest-growing waste stream, yet it presents a significant untapped opportunity. In a new episode of the Circular Economy Show, Ellen MacArthur Foundation's Danielle Holly and Wen-Yu Weng explore how a circular economy can transform the production, use, and recovery of electronics and their critical minerals.

The Ellen MacArthur Foundation is an international charity accelerating the transition to a circular economy to tackle major global challenges like climate change, biodiversity loss, waste, and pollution.

Watch the full episode to learn more. Subscribe to The Ellen MacArthur Foundation for insightful videos, and find more about our work at ellenmacarthurfoundation.org. Follow us on Instagram and LinkedIn.

This edition of Circular Snapshots covers Mexico's landmark circular economy legislation, Circle Economy's report on €25.4 trillion in annual value destruction, and the upcoming EU Circular Economy Act. We also review HP's e-waste recycling, the UK Packaging Pact, a new textile recycling initiative, and insights into the secondhand boom.

The Ellen MacArthur Foundation, an international charity, accelerates the transition to a circular economy to tackle climate change, biodiversity loss, waste, and pollution. Subscribe to our YouTube channel, learn more at our website, and follow us on Instagram and LinkedIn.

Flexible plastics are challenging to collect and recycle, contributing significantly to ocean pollution. This episode explores whether paper can offer a sustainable alternative without creating new problems. Pippa, joined by Laura Smith (Ellen MacArthur Foundation), Jonathan Gill (Unilever), and Valerie Langer (Canopy), discusses six critical criteria for responsible paper-based packaging, the innovation required, and why there's no single solution.

The Ellen MacArthur Foundation is an international charity dedicated to accelerating the transition to a circular economy, tackling issues like climate change, biodiversity loss, waste, and pollution. Subscribe for more insightful videos: Ellen MacArthur Foundation YouTube. Discover more about their work and connect online: www.ellenmacarthurfoundation.org, Instagram, LinkedIn.

In this episode, Pippa, Laura Smith (Ellen MacArthur Foundation), Jonathan Gill (Unilever), and Valerie Langer (Canopy) discuss six critical criteria for responsible paper-based packaging. They explore the innovation and collaboration needed to scale solutions, emphasizing that there's no "silver bullet." Watch the full episode to learn more. #podcast

The Ellen MacArthur Foundation is an international charity accelerating the transition to a circular economy. This mission addresses major global challenges, including climate change, biodiversity loss, waste, and pollution.

Thank you for watching. Subscribe to [The Ellen MacArthur Foundation](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1) for more videos. Explore our work at [ellenmacarthurfoundation.org](https://www.ellenmacarthurfoundation.org) and follow us on [Instagram](http://instagram.com/EllenMacArthurFoundation) and [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).

E-waste is our fastest-growing waste stream, yet represents a significant opportunity for recovering critical minerals, essential given increasing global demand. Billions of dollars’ worth of materials are currently untapped in unused electronics.

In this episode, Ellen MacArthur Foundation experts Danielle Holly and Wen-Yu Weng explore how a circular economy can transform the production, use, and recovery of electronics and their vital components.

The Ellen MacArthur Foundation accelerates the transition to a circular economy. Find more information about our work [here](https://www.ellenmacarthurfoundation.org) and [subscribe for insights](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1).

E-waste is our fastest-growing waste stream, outpacing recycling efforts fivefold. This presents a significant untapped opportunity, especially given the rising demand for critical minerals. Recovering valuable materials from discarded electronics, such as the billions of phones in our homes, is crucial.

The Ellen MacArthur Foundation (EMF) is an international charity accelerating the transition to a circular economy. Our mission addresses global challenges like climate change, biodiversity loss, waste, and pollution.

Explore our work at ellenmacarthurfoundation.org. Subscribe for more insights on YouTube, and follow us on Instagram and LinkedIn.

This podcast episode explores why a wider shift to circular business models isn't occurring despite individual successes. Lou is joined by Emily Healy and Joe Rodgers from the Ellen MacArthur Foundation, an international charity dedicated to accelerating the transition to a circular economy. Their mission is to tackle critical global challenges like climate change, biodiversity loss, waste, and pollution.

Watch the full episode to learn more. Subscribe to their YouTube channel for insightful videos, and find more about their work on their website. Follow them on Instagram and LinkedIn.

This episode features Lou, Emily Healy, and Joe Rodgers from the Ellen MacArthur Foundation, exploring why circular business models struggle to scale despite individual successes. They discuss how systemic investing, capital orchestration, and thoughtful financial allocation are crucial for accelerating the transition to a resilient circular economy.

The Ellen MacArthur Foundation is an international charity dedicated to accelerating the circular economy to tackle global challenges like climate change and waste. Learn more about their work at ellenmacarthurfoundation.org. Subscribe for more insights on YouTube, and follow them on Instagram and LinkedIn. Please share this episode and leave a review.

Explore how circularity can be a smart business strategy amidst rising tariffs and supply chain disruptions. This video features Danielle Holly, North America Lead for the Ellen MacArthur Foundation, and Tensie Whelan, founder of the NYU Stern Center for Sustainable Business and former President of the Rainforest Alliance.

The Ellen MacArthur Foundation is an international charity accelerating the transition to a circular economy to tackle climate change, biodiversity loss, waste, and pollution.

Subscribe for more insightful videos: [Ellen MacArthur Foundation YouTube](https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1). Learn more and follow us: [Website](https://www.ellenmacarthurfoundation.org) | [Instagram](http://instagram.com/EllenMacArthurFoundation) | [LinkedIn](https://www.linkedin.com/company/ellen-macarthur-foundation/).